Increasing Revenue Using Systemic Marketing & Sales (external constraint) 

(6-Day Programme)

A company’s success is based on the level of satisfaction of their customers. Any organization that wishes to be successful in the long term must build one reliable system that has customers and their needs in the forefront. Marketing and sales act as the company’s representatives towards the customer.

By satisfying customer needs of today we are changing their current reality and creating demand for new solutions. By constantly delivering desired solutions to our customer we ensure consistency. Using systems thinking tools we can build solutions that we can continuously improve in response to customer needs.

Who it’s for:

Managers, Entrepreneurs and Social Entrepreneurs

What it offers:

• How to conduct a market analysis by gathering the Undesirable Effects of the Market
• How to formulate the Core Conflict of the market to be able to address it with a unique solution
• How to build the breakthrough solution to the core conflict of the market
• How to build and communicate an unrefusable offer 

What you will take away:

• A precise strategy, method and tools to build offers that are a precise solution to problems your target market is experiencing
• Thinking Process tools you can use to plan, construct, and perform future marketing and sales campaigns based on systemically robust solutions.

Methodology

Participants in this workshop will learn to use two of the powerful Thinking Process Tools from the Theory of Constraints known as the Core Conflict, Future Reality Tree and the Transition Tree for marketing and sales.  These tools are an integral part of the Decalogue methodology for management that has been used successfully with a wide range of organizations in Europe and the USA over the last 15 years, from nursing homes to multinationals. Intelligent Management Inc. is the owner of the intellectual property connected with the Decalogue™.