The customer is the most important link in the chain. This is what Dr. Deming used to say. Accordingly, a successful organization must have a built-in mechanism in the way it operates that allows it to understand and satisfy the needs of the customer. Having a reliable method is the most effective way to use […]
Shifting Your Focus from Cost to Throughput is How You Can Thrive – a Systemic Approach Part 15
In the previous posts in this series, we looked at how to build and manage an organization as a system to radically improve performance and compete in today’s complex, non-linear global business environment. This is what the Decalogue methodology was designed to do. So what happens when the company achieves a much higher level of […]
Changing the Conversation with the Customer to Achieve Win-Win Sales Part 2
One of the greatest opportunities that businesses have today lies in changing the conversation with their customer to alter the perception the customer has of them in a positive way. This sounds like a good idea but how can you actually do that? Fortunately, there is a highly effective and structured way that we can […]
Changing the Conversation with the Customer to Achieve Win-Win Sales Part 1
Nothing sells itself, not even the best of products or solutions. In today’s global marketplace it is critical to be able to sell successfully. Many are struggling. They may even have a sensational product or service that’s exactly what customers need and yet they still can’t sell enough of it. Why? Buying is a process […]
