There’s a lot of talk about narrative these days. In fact, we all tell stories all the time – from what we communicate to customers about our brand, goods and services to the voice inside our head that is constantly “telling” us who we are (hopefully, not too many voices at one time.) So do we […]
Marketing Requires Knowledge and Method, not Techniques
There’s a lot of mystique and myth about marketing (and sales). What are they really? In this post we propose a solid, proven systems approach. Serious marketing leaves no room for improvisation. It requires thought, consistency and relentless effort. The methodical effort translates into consistent, monitorable results with built-in continuous improvement. Marketing is not a “company function” […]
